Welcome to Joco Gifts
We are a gift and home accessory shop based in Nuneaton, Warwickshire. We have a large customer base which ranges in age from children looking to start their Harry potter collection to grandparents looking for gifts for their families.
What our customers say
Joco was founded in April 2015 by me, Jo Williams.
I had to think of a unique name for the business and so I played around with mine and my kids’ names until I came up with something that I thought was suitable. Using my name Jo and my sons Cameron and Oliver’s initials, I came up with Joco. I felt that the shop name had to be something short and sharp that would be easy to remember.
Initially I sold more home accessories and so added Interiors so that people understood what I sold. As time went on, I products changed and I began to sell more giftware than home accessories, therefore in 2018 I decided to introduce the name gifts instead of interiors, as it was misleading people who hadn’t visited my shop as to what I sell.
The shop was my dream for many years and I eventually took the plunge to open in 2015 with very little money on the outskirts of Nuneaton town centre. After 2 years of extremely hard work and suffering sales, I had to make a decision as to whether I closed or I took a risk and moved to the town centre with the increased rates and a service charge due to the most suitable shop being inside a shopping centre.
I took the plunge with a lot of nerve, as I didn’t know whether it would be a good move or not. Footfall has increased massively in comparison t equally overheads have too however being in business I know that there are sacrifices to be made in order to get a foot in the door, so to speak. Retail is having a tough time at the moment (2018) and so you have to think outside the box, something I am good at.